Digital & Social Media Marketing
Customized Training

 In a competitive world where consumers excessively use the internet to find solutions, digital marketing has become a key platform to promote and grow your business.

If you want to improve your online marketing knowledge or help your business grow, learn how to use digital platforms and tools.

Digital Marketing for SME

This 2-Day Digital Marketing Masterclass on Best Practices is delivered live online and is available worldwide. The instructor will deliver the modules live and is available for questions.

The Masterclass is an intensive two-day hands-on workshop, and you are encouraged to implement what you learn immediately.

Course modules include:

  • Fundamentals of Digital Marketing
  • - Learn how to develop an overall Digital Marketing Strategy
  • - How to put in place a goal-focused online strategy
  • - How to identify the most profitable target audience
  • - What resources are required & how it will be implemented
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  • What’s Measured, Gets Done
  • - Learn how to effectively set realistic Digital Marketing KPIs and measure outcomes for positive ROI
  • - How to set realistic KPIs for each of your Digital Marketing approaches.
  • - How to effectively measure their outcomes
  • - How to generate actionable data for your decision-making process
  • hands-on practical on the use of Google Analytics
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  • Social Media Basics
  • - Learn how the ‘Social’ in Social Media Marketing works
  • - How to nurture existing followers, and guide them to become customers
  • - How to how to deal with negative comments and sentiments, and building an online reputation
  • - Learn how online advertising with Google AdWords works
  • - How Google Search Advertising and Google Display Advertising work

Facebook Training Course

Creating a Facebook Business Page is just the first step in your online marketing journey. Our one-day course takes you through the processes that are involved in formulating your own marketing strategy through a hands-on and practical approach.

You will learn the fundamentals and how to harness the true potential of your marketing campaign as well as the strategies that you need to put into practice.

At the end of the day, you should be able to identify your core audience, the strategy you need to employ as well as delegating job roles to the correct people in your organisation. We will also walk you through the various steps in creating and optimising your posts and ads.

What you will learn

  • Understand and develop robust Facebook Marketing strategy
  • How to optimize Facebook Post Type and Content (Dos and Don'ts)
  • How to identify and create business prospects using Audience Insights, Custom Audience and Lookalike Audience
  • How to develop Facebook Sales Funnels to attract more sales
  • How to create Facebook Pixels for re-marketing
  • Setup Facebook Ads account (Dos and Don'ts)
  • Create Ads Campaign, develop Ad Set and manage Facebook Ads using Facebook Ads Manager (Not Boost Post)
  • How to analyse Facebook Ads reporting and metrics (CPC, CPM, CTR, Relevance Score...)
  • How to optimize Facebook Ads for more results
  • How to safe guard your Facebook Page security

SEO and SEM Course

Course modules include:

  • Use search engine marketing (SEM) for effective online and offline prospecting
  • Create search engine optimized (SEO) webpages and the skills and understanding required
  • Use search engines and when to use social media to reach target audiences
  • Decide when to optimize SEM with search engine optimization (SEO) and when to use search advertising like Google Ads
  • Select for the different skills and talents required for SEM, SEO and Google Ads
  • Use keyword relevancy to target in-market audiences versus affinity audiences for sales funneling
  • Use the digital tools and the skills required for SEM, SEO and Google Ads

Google Ads and Online Advertising Course

Google Search Engine Marketing (SEM) allows your ads to be displayed only to highly targeted users searching on Google for what you sell, connecting you with these qualified sales leads.

You could target sales leads worldwide from any of the 240 over countries, giving you much wider coverage than advertising in print publications!

As a Google Ads advertiser, you will also learn about Performance Reports so that you can measure and understand how your ad campaign performs, allowing you to take immediate corrective actions to improve your ROI (Return-On-Investments).

Course modules include:

  • Module 1: Introduction to Google Ads & Why Google Ads?
  • Module 2: Setting up your first Google Ads
  • Module 3: Structure Your Account - How to structure your account, campaigns and ad groups to position yourself for success
  • Module 4: Keywords Research - How to research, identify and refine the keywords and match types
  • Module 5: Great Text Ads - Tips for writing great text ads
  • Module 6: Users Targeting - Targeting users by geography, language, device, and even day of week and time of day
  • Module 7: Bidding Types - Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
  • Module 8: Conversions Tracking - Tracking conversions and measuring ROI from your campaigns
  • Module 9: Extending Your Ads - Extending your text ads with the location, call, product, sitelink, social, and mobile app extensions
  • Module 10:Reporting Modules

Social Media Marketing (SMM) Course

Social media are often seen as time-wasters, but if done well they are great tools for marketers to connect with people around them, expand their online footprint and directly engage with customers and prospects.

Today’s customers increasingly ignore Spam email, TV ads, and printed ads in newspapers and magazines. Instead, they visit Google and social networks for answers to their questions. The challenge for you is: will you be there to answer it, or will your competitor take the lead (and the customer)?

Course modules include:

  • Identify Business Goals
  • Set Marketing Objectives
  • Identify ideal Target Audiences/Customers
  • Clarify your Business’s Social Media Goals
  • Determine where Social Media Marketing Fits
  • Choose Channels and Tactics
  • Audit your Current Social Media Status
  • Research Competition
  • Develop your Content Strategy
  • Decide what Platforms to use
  • Map out a Content Marketing and Curation Strategy
  • Allocate Budget and Resources
  • Use Analytics to track Progress
  • Build your tactical Communication Plan
  • Adjust your Strategy as needed

Digital Marketing for Business Transformation

This course is specifically designed for SMEs & businesses.

It provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including building a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Adword campaigns and integrating digital marketing with traditional marketing.

Course modules include:

  • Introduction to Digital Marketing
  • Planning a Digital Marketing Campaign
  • Search Engine Marketing & Search Engine Optimization Essentials
  • Social Media Marketing & Online Reputation Management Essentials
  • Display Advertising Essentials
  • Email Marketing & Automation Essentials
  • Content Marketing Essentials
  • Mobile Marketing Essentials
  • Web Design, CX & UX Essentials
  • Digital & Web Analytics Essentials
  • Conversion Rate Optimization Essentials
  • Customer Lifecycle
  • Planning & Implementing Your Digital Strategy

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