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Learning Outcomes

In keeping up with future business challenges, HRDF ensures that Malaysian Small Medium Enterprises (SMEs) employees are equipped with the relevant skills and competency in order to develop a professional and successful image and to retain in their current job with high talent to make them marketable in the job market post COVID-19.

trainers asia digital branding

Participants will learn how to:

In this Digital Marketing 4.0 for Businesses Training Courses Participants will learn how to:

  • How to map the business strategy to a digital go to market strategy.
  • How to use digital tools to manage and control marketing activities, performance and costs.
  • How to monitor and manage digital teams to deliver to their metrics and business requirements.
trainers asia digital branding

This will result in:

  • Improved qualified leads generation
  • Controlled cost per acquisition (CPA)
  • Measurable ROI on expenses
  • Better allocation of the AP budget for clear results
  • Improved sales and marketing productivity

Course Objective

trainers asia digital branding

Digital Marketing 4.0 for Businesses

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the
session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling participants to leave with solid hands-on knowledge that they can implement immediately to their companies

Target Group

trainers asia digital branding

Digital Marketing 4.0 for Businesses

SME Employees from HRDF registered and Non HRDF registered SME Companies.

Course Content

trainers asia digital branding

Digital Marketing 4.0 for Businesses

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